20th Marketing Forum
Ateneo Graduate School of Business
Theme: Inception: Branding Ideas to Life
6:00 pm - 9:00 pm
August 27, 2010
AGSB Amphitheater,
#20 Rockwell Drive, Rockwell Center,
Makati City, 1200 Philippines
“Transforming Dreams Into Reality”
Oftentimes, marketing has been associated only with the discipline of the studies of advertising and sales management. What seems to be neglected is the power of brand management. Strategic brand management combines the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. Brands offer a number of benefits to customers and firms. Brands are valuable intangible assets that need to be managed carefully. The key to branding is that consumers perceive differences among brands in a product category. The forum will be a sharing experience of how an educator and entrepreneur was able to transform dreams into reality through branding
Oftentimes, marketing has been associated only with the discipline of the studies of advertising and sales management. What seems to be neglected is the power of brand management. Strategic brand management combines the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. Brands offer a number of benefits to customers and firms. Brands are valuable intangible assets that need to be managed carefully. The key to branding is that consumers perceive differences among brands in a product category. The forum will be a sharing experience of how an educator and entrepreneur was able to transform dreams into reality through branding
