ATENEO GRADUATE SCHOOL OF BUSINESS
VISION
To be a leading management educational institution in the Asia-Pacific region for the business practitioner seeking to become a professional and ethical business leader committed to nation building.
MISSION
As a Jesuit institution whose identity and purpose is derived from a tradition of service and a standard of academic excellence, AGSB is committed to:
• Developing and nurturing leaders and managers who are guided by principles, imbued with a sense of service, and equipped with effective management skills.
• Educating and forming leaders and managers using facilitative learning methodologies that integrate technical, technological, political, and ethical dimensions, in both theory and practice.
• Enhancing the personal and professional growth of faculty and staff.
WHAT IS SO ATENEO ABOUT AGSB?
The answer to this question is fully manifested and expressed in the Mulat Diwa Program of AGSB.
Mulat Diwa is a program that seeks to install a culture that connects business to a higher purpose, thereby giving life into AGSB’s value proposition: “The purpose of business is not only for profits but also for nation building.”
The process of creating this culture begins with opening the hearts and minds of the AGSB community to the socio-economic situation that is the context of doing business in the Philippines. With this awareness is the challenge to respond to external and internal situations, and become instruments for nation building, using the Ignatian ideals of Magis (Excellence), Cura Personalis (Personal Care and Attention) and Simul In Actione Contemplativus (Contemplative even in Action).
Mulat Diwa is operationalized in the framework that focuses on the need for business to balance shareholder interest with societal value, in working towards sustainable growth. This is represented in the following building blocks: awareness of socio-economic conditions, legal compliance, performing business economic responsibility, community investment and global competitiveness
http://www.gsb.ateneo.edu/
AGSB Marketing Cluster
The Marketing Cluster of the Ateneo Graduate School of Business designs, implements, and reviews the marketing subjects offered in the Ateneo's MBA program (Standard, Regis, Middle Managers). The Cluster is composed of successful marketing practitioners, each one with decades of simultaneous involvement in the industry and academe.
To contribute to the AGSB's mission of nation-building, the Marketing Cluster is continuously listening to and responding to the constantly changing needs, wants and demands of the MBA students of the AGSB. This site is one of several ways this is accomplished.
